The Three Key Stages of the Oneocean Personal Branding Programme

The following summarises the three key stages of the Oneocean Personal Branding Programme.

Step 1 – Extract

In the Extract Phase, the first step in successful personal branding, you unearth your unique promise of value - your brand.  This is the most important phase in the branding process because it reveals the core around which you will build your brand.  You uncover your authentic brand by identifying:

• Your vision and purpose
• Your unique strengths and differentiation
• What others think about you
• Your values and passions
• The competitive landscape
• Your target audience.

Step 2 – Express

The Extract Phase helps you understand yourself, your competitors, and your target audience.  In the Express Phase you identify the ideal combination of communications tools to reach that audience effectively, while ensuring you stand out amongst numerous others who offer what seems to be similar services.  You will:

• Document your target audience demographics and psychographics
• Evaluate all potential communications tools
• Identify the subset of tools that will reach your audience and support your goals
• Manage the all-important three C’s of personal branding
• Build your personal brand communications wheel
• Identify key content themes
• Craft your Personal Brand Statement (PBS)
• Prioritise communications activities to provide maximum impact
• Establish a communications plan with goals and milestones
• Develop a plan to link your brand to all that you do.

“You are a product of your environment. So choose the environment that will best develop you toward your objective. Analyse your life in terms of its environment. Are the things around you helping you toward success - or are they holding you back?”

Clement Stone

Step 3 – Exude

In the Express Phase, you develope a strategy for making your brand visible to those who need to know about you, so you can achieve your goals.  In other words, you design a way to compellingly communicate your personal brand.

In the Exude Phase of the Oneocean Personal Branding Programme, we make sure all elements of your brand environment are supporting your personal brand.

To communicate most effectively, you need to align your brand environment - that is everything that surrounds you with your personal brand.  Your brand environment is made up of your:

• Office/Work Environment
• Home
• Image and Personal Style
• Leisure Activities
• Volunteer Efforts
• Professional Organisations/Associations
• Professional Network

Whether you realise it or not, everything surrounding you says something about you.  The key to successful branding is to align your brand environment with your unique promise of value.

Living your brand

Personal branding is more than personal marketing.  Through unearthing the true you and consistently and constantly living your brand, you attract what you need to achieve your goals without having to acquire it.  Through the consistent expression of your personal brand, you will stand out, stay ahead and achieve your professional goals.

We’d love to hear from you if you are interested in unlocking the hidden potential of your own personal brand and would be delighted to talk about the programme.

More information

Contact us by email or by phone on +353 (0)1 477 3916.  We look forward to talking to you about bringing YOUR brand to life™!

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